Taking Advantage of Both SEO and SEM to Maximize Your Success
As any brand is looking to strengthen their online presence and positively impact their financial successes, evaluating and utilising SEO and SEM strategies is crucial. SEO (search engine optimization) and SEM (search engine marketing) work tandem with one another, although they...
Bounce Rates - What are They (And are they Important)?
As long as you have a website (especially a business one), you’ve probably come across the term bounce rate. Either from conversations or through checking your website analytics through Google Analytics.
No?
Well, let’s quickly define what a bounce rate is and wha...
Does your small business really need a website?
Ok, the ultimate answer to this question is going to be fairly obvious (given this is an article written by a website designer and developer) but the question is worth exploring to help gain an understanding of precisely why you would/should have a website... Imagine you’re a...
How Much Time Do You Want Your Website Visitors to Spend on Your Website?
One of the most important metrics to track when trying to understand the effectiveness of your business website is time on site. While this metric is ignored by many, it’s a strong indicator of whether your website is pulling its weight in the marketing equation. Before we get ...
My Top Fiverr.com Gigs
Following a 6-month intensive (and ongoing) process to make more extensive use of Fiverr.com and over 100 gigs later, here are my main Fiverr gigs - enjoy... EDIT: The links I had in place were all broken so please use the below list as a sample of just some of the uses ...
Asking the Question: What Can SEO Do for Your Small Business?
In the modern marketing world, there seems to have developed this assumption regarding SEO, in that SEO undoubtedly and unequivocally always leads to increased sales. Business owners often seek out professional SEO work with the belief that ranking higher on Google means they'...
Saving Your Clients Time: A lesson learned from observation
Time is a precious commodity, and only a fool would want or choose to waste it. This is why when I was watching a client, whose website I don’t manage, finagling his way through WordPress, trying in vain to add a new page to his website, trying to figure out its interfa...
Using Fiverr to Outsource: Valuing your own time
There has to come a point in your professional career where you start to question how much you value your time. If you don’t value your own time, I guarantee no one else will. This is where the question of outsourcing comes into play. And how I started to learn the v...
A Lesson I Learned in SEO (the hard way)
Search engine optimisation is a pretty critical, yet often misunderstood aspect of website development and market strategy. Realistically, as business owners we all need it, yet few of us can do it ourselves (successfully), and even fewer of us know the best places to go to fin...
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