Wingham & Valley Vets Website Rebuild: Case Study | Cloud Concepts Web Development

Project Overview

Wingham and Valley Vets is a trusted veterinary clinic in regional NSW, known for providing warm, personalised care.

With a growing client base and a need to modernise, they reached out to us at Cloud Concepts for a full digital refresh to better reflect the quality of care they offer.

Discovery & Strategic Planning

Visual Refresh
We transitioned the site to a modern, responsive design that better represents the clinic’s professionalism and personality. Beautiful new photography & videography of the team and clinic was captured by Astyn from Noughts & Crosses which created a welcoming & authentic online presence.

Content Strategy & UX
We collaborated closely with the team to restructure content for clarity and SEO, streamlining the navigation to make it easy for pet owners to access services, FAQs, and booking.

Service Clarity
Each core service now has a dedicated section, written in approachable language while still conveying expertise and care.

Custom Functionality
Online Booking Integration
We designed a custom booking form to reduce friction in scheduling appointments, making the process easier for both staff and clients.

SEO & Mobile Optimisation
The website is fully responsive and includes on-page SEO best practices to increase visibility for local vet-related searches in the Manning Valley area.

Above: Before the refresh

Above: After the refresh

Outcome

The new website for Wingham and Valley Vets positions the clinic as a modern, professional, and compassionate provider of veterinary care.

With a stronger visual identity, clear service offerings, and improved functionality, the site is now a valuable tool for both client acquisition and retention.

Thanks again for putting the website together for us, it looks great and all the staff really like it!

- Wingham & Valley Vets

Conclusion

This website refresh uplifted the online presence of Wingham and Valley Vets, while also streamlining the booking process and clearly presenting their services—giving pet owners confidence that their animals are in caring, capable hands.

If you're ready to elevate your digital presence and improve the way customers engage with your business, we’d love to help.

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Wingham & Valley Vets Website Refresh : A Case Study