Ocean Dental Surgery: Case Study | Cloud Concepts Web Development

Introduction

As Ocean Dental Surgery evolves and relocates to a more prominent location in Port Macquarie, our goal at Cloud Concepts is to revamp their digital presence to reflect this significant transformation.

We are focused on enhancing their website to better appeal to families seeking a friendly and professional dental experience.

By doing this website refresh, we aim to establish Ocean Dental as the preferred family dental practice in the area.

Our Strategic Approach

Website Refresh

The existing Ocean Dental website--designed by us--has been effective, but with the practice's expansion, it is time for a comprehensive update. Our refresh will make the website more inviting and accessible to families, aligning with the practice’s mission to provide compassionate, top-quality dental care.

Our changes included a modernised design, fresh photography, better UX/UI structure, and updated language to better communicate with their target audience.

Content Marketing

We deployed a targeted content marketing strategy to enhance Ocean Dental’s visibility on search engines like Google. This involved creating engaging, informative content that addresses common dental questions and provides valuable health tips, positioning Ocean Dental as a knowledgeable and trustworthy provider. Additionally, this content will be shared across social media platforms to extend its reach and effectiveness.

Above: Before the refresh

Above: After the refresh

Google Ads

Understanding the potential of Google Ads to boost online visibility, we plan to implement a carefully budgeted advertising campaign as part of our service. This approach is designed to attract new patients by highlighting Ocean Dental's unique offerings and family-friendly services, ensuring high returns on their advertising investment.

Structural and Language Adjustments

We will revamp the website’s structure and navigation to ensure it is exceptionally user-friendly for families. This means clear, straightforward content that helps visitors quickly understand Ocean Dental’s services and the unique care available. Making the site easy to navigate, especially for busy parents, is a priority.

Unified Digital Presence

With Ocean Dental's move to a new location, it's crucial to present a cohesive digital front. We will streamline their digital channels to consistently reflect the updated Ocean Dental brand, using the new premises as a draw to attract a wider patient base.

This is all looking great! Thank you.

- Ocean Dental Surgery

Conclusion

Our comprehensive web development strategy for Ocean Dental is meticulously crafted to support their growth and new beginnings in Port Macquarie. By tailoring the website to attract families, boosting online visibility through dedicated SEO efforts, and harnessing the power of Google Ads, we aim to firmly establish Ocean Dental as the top choice for family dental care in the region.

At Cloud Concepts, we’re committed to providing ongoing support for Ocean Dental through a smooth transition to a successful digital future by reinforcing their online presence as they relocate to a new location.

If you're looking to establish or refresh your online business presence, please contact us or receive a free instant online quote today!

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Transforming Ocean Dental Surgery: A Strategic Digital Refresh