Our initial audit offered insights into the existing website's limitations, laying the groundwork for a transformative strategy that included:

Visual and Content Revamp: We transitioned from stock images to bespoke photography that accurately reflects Life International's brand identity and services. The site's architecture received a complete overhaul for seamless navigation, enriched with personal elements like the founders' stories to highlight the company's veteran-operated nature.

Brand Differentiation: We pinpointed Life International's unique selling propositions, such as their expertise in compliance management and safety solutions. Our content strategy was designed to clearly differentiate them from competitors, showcasing their industry-leading experience.

Enhanced Lead Generation: Our design incorporated effective lead-capturing mechanisms, including lead gen forms and calls to action, strategically placed to optimize conversion opportunities. Performance tracking was implemented to refine these efforts further.

Social Media and Content Strategy: Integration of a direct link to Life International's LinkedIn page, amongst other contact information, aimed to boost social engagement. A targeted content marketing strategy was developed to focus on SEO enhancement and digital presence, underlining Life International's core services and audience.

SEO and Continuous Improvement: We applied on-page SEO best practices to improve search result visibility. Regular analytics reviews were planned for ongoing site optimization.