Ken Little’s Fresh Fruit & Veg Website Rebuild: A Case Study

Introduction

Ken Little’s Fresh Fruit & Veg has been a household name in Port Macquarie for decades, delivering premium produce to locals and businesses alike. In 2021, we built their first online ordering platform in response to the shifting retail landscape brought on by COVID-19. The system allowed the business to pivot quickly and keep serving the community during a challenging time.

Fast forward to today, it was time to modernise the site and upscale its functionality. With more customers shopping online, the original system needed a refresh to stay competitive and streamlined. Our focus was on improving user experience, automating key processes, and adding tools that support both retail and wholesale operations.

Our Strategic Approach

Modernised Design and Smoother Experience

The entire site was rebuilt and redesigned with a cleaner, more intuitive layout. This updated design makes it easier for customers to browse seasonal produce, complete orders quickly, and navigate on any device. The structure supports:

Easy reordering for regular customers
Clear product categorisation and filtering
Responsive design across desktop and mobile

The visual presentation now better reflects the quality of the Ken Little’s brand, while also being functional for busy customers who want to shop efficiently.

Enhanced Online Ordering System

The biggest transformation happened behind the scenes. The new system now supports a range of features designed to boost repeat orders and streamline operations, including:

Order Reminders: Customers now receive automatic prompts to reorder based on their purchase history, dramatically improving retention. This feature has already proven effective, with regular customers placing orders more consistently.

Saved Account Details: Shoppers can securely save their details for faster checkout in future visits.

Apple Pay and Google Pay Integration: Payments are now even more flexible, thanks to a Stripe-powered setup that includes all major payment options.

Holiday-Specific Settings: Admins can disable delivery options for holidays and custom dates, making seasonal planning smoother.

Smart Promotions: We enabled free delivery promotions for customers who meet certain spend thresholds, either per order or over the past 30 days.

These functional upgrades make ordering fresh fruit and veg feel effortless.

AI-Powered Wholesale Ordering

One of the most impactful changes has been the introduction of a 24-hour AI phone ordering system for wholesale customers. Businesses can now place bulk orders via an automated phone service, which:

Collects the business name and items
Processes the order into the online system automatically
Works after hours, with no manual handling required

This addition has saved the team significant time and allows wholesale clients to place orders on their own schedule. The phone system works seamlessly with the main ordering platform, reducing bottlenecks and increasing order accuracy.

Outcome

The updated Ken Little’s website now delivers a highly functional, visually polished shopping experience. From weekly household orders to wholesale produce runs, the system is now built to serve every type of customer more efficiently.

Most importantly, these updates have positively transformed daily operations for the team, freeing up time, increasing order frequency, and ensuring customers return again and again.

Conclusion

From pandemic pivots to future-ready platforms, this project with Ken Little’s shows how thoughtful web development can solve real business problems. We’re proud to support a local legacy brand with tools that help them grow and adapt.

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