<b>HB Legal Website Refresh: A Case Study</b>

HB Legal Website Refresh: A Case Study

August 2025

Written By Natalie

Introduction

HB Legal is a long-standing and trusted Port Macquarie law firm, known for its approachable, client-focused service across a wide range of legal areas. However, their existing website no longer reflected the full scope or calibre of their work.

With the firm evolving internally and externally, it was time for a digital refresh—one that better represented their professionalism, breadth of expertise, and local presence.

A Modernised Website That Matches Their Reputation

We began by retaining HB Legal’s established branding, then modernised the site design with a clean, structured layout and refined user experience. To truly elevate the digital presence, we engaged Astyn from Noughts & Crosses to capture high-quality photography, showcasing both the HB Legal team and their welcoming Port Macquarie office.

These authentic visuals give prospective clients a strong first impression and a sense of connection before even stepping through the door.

Clear Messaging, Comprehensive Services

We rewrote the website copy to reflect HB Legal’s voice: professional, clear, and community-focused. The content now highlights the full range of legal services available, ensuring clients understand the firm’s depth of experience in areas like:

  • Family Law
  • Wills & Estates
  • Property & Conveyancing
  • Commercial Law
  • Dispute Resolution

We also improved the structure and readability of each service page, optimising the site for legal services search terms in Port Macquarie.


A Unified Digital Presence

Beyond the website, we helped HB Legal streamline their broader digital footprint, aligning their Google Business Profile, email setup, and DNS records to create a unified and polished online identity.

Everything was built into our reliable web platform with mobile responsiveness and built-in SEO best practices, so the team can move forward with confidence.

Structural and Language Adjustments

We will revamp the website’s structure and navigation to ensure it is exceptionally user-friendly for families. This means clear, straightforward content that helps visitors quickly understand Ocean Dental’s services and the unique care available. Making the site easy to navigate, especially for busy parents, is a priority.

Outcome

The new website gives HB Legal a modern, professional, and client-friendly digital presence, one that aligns with their reputation in the region and supports continued growth. It’s an online hub that clearly communicates who they are, what they do, and why clients trust them.

Cloud Concepts Web Development


Cloud Concepts have been easy to work with, expert in their craft, and patient with their client. I would happily work with them again.


- Jim McIntyre, Principal Solicitor

Conclusion

At Cloud Concepts Web Development, we believe a website should evolve alongside your business.

For HB Legal, that meant creating a site that reflects not just their legal expertise, but their values, team, and connection to the local community. From coordinating photography to refining content, streamlining digital systems, and launching a more functional design, we’re here to make sure every detail is handled with care and clarity.

Whether it's a refresh or a rebuild, our role is to support businesses through thoughtful, practical web development that truly represents who they are.


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