The Nature School are an incredible educational establishment, with values that closely align with ours as a company. So, it was an honour to be able to undertake this redesign.
Their existing site didn’t at all reflect the depth of the organisation and took away from the professionalism and legitimacy of the school.
With this redesign, I wanted to really communicate the essence of the school. When you walk in you really feel the calmness of the environment, the passion of the teachers and the joy of all the students. Really top-quality professional photography by Natalie O’Donnell made my job a whole lot easier on this one.
From a functional point of view, we wanted to make the information as easily accessible as possible, but with so much, it was quite a challenge. A lot of designing and redesigning went into the information architecture of this site.
We also wanted to make life easier for admin at the school, so we built in a range of custom application enrolment and waiting list forms to streamline their processes.
I think it was the first time I felt brave enough to completely throw out everything that was existing within their old website and branding and present the client with something very new.
Bago Woodworks creates some incredibly cool architectural woodwork, so I opted for a minimalist approach, with the imagery and whitespace as the dominant features of the website. There’s nothing I could write that could demonstrate the quality of their work better than just showing it, so I wanted to give it space to breathe.
Similarly to The Nature School, high-end photography by Claudia Lim does most of the heavy lifting. Bago Woodworks do everything with the utmost attention to detail so it is absolutely essential that the quality of the images reflected this.
The old website no longer reflected the focus of their business, so it was still necessary to rewrite all of the copy. I wanted it to be simple and concise and act more as a guide for users to engage with the imagery. I kept the font clean and subtle to avoid any competition with the imagery.
All you need to know aesthetically is that it was very much a product of its time. Growers Market has been around since forever and Port Macquarie would not be the same without it.
I couldn’t be more excited to work on the rebrand of such an established and well-loved business. We worked with Dylan again on this one, who really nailed the new logo and branding. It was really important to emphasise the heritage and long-standing presence of the business within the community, which is why I wanted to really utilise the new stamp-style logo for maximum impact.
It feels like what it always should have been. The main aim for this project wasn’t necessarily to drive more sales or traffic but really to convey Bryan & Hayley's vibrancy and ethos authentically. A lot of people know Growers, but not a lot of people know that the produce they're buying came in on the truck that morning. So to reflect this, I wanted to make the site as colourful as possible without descending into visual chaos. To find the balance I opted for both super vibrant photography and subtle hand-drawn elements with plenty of white space. Keeping the bold blocks of green both as background and for the text guides the eye through the site.
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