<b>Built for the Raddest Kids: Curious Joe’s Colourful Ecommerce Launch</b>

Built for the Raddest Kids: Curious Joe’s Colourful Ecommerce Launch

September 2025

Written By Natalie

Introduction

Curious Joe is a vibrant, heart-driven kids wear label born from one mum’s dream to dress little humans in clothing that is as expressive, unique, and bold as they are. Founded in 2018 by Sophie, the brand has grown from handmade kids’ clothing to a curated collection of colourful, creative, and consciously made garments, toys, and accessories.

With a growing following and a standout product range, Curious Joe needed a website that felt as joyful and authentic as the brand itself. The goal? A playful, bold online store that captured the spirit of Curious Joe, while being easy for Sophie to manage day-to-day.

A Site That Feels Like the Brand

We designed a bright, colourful website that reflects the bold personality of the Curious Joe collection. Think: playful fonts, joyful colour palettes, and a fun, intuitive layout. Every detail was crafted to showcase the personality of the brand and to make customers feel welcome from the first scroll.
To truly bring the site to life, we engaged Astyn from Noughts & Crosses to capture Sophie’s gorgeous range of fabrics and clothing in action. The professional photography gives the site a cohesive and elevated feel, while still staying true to its handmade roots. These vibrant visuals not only showcase the collection beautifully but also significantly boost the brand’s online presence.
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Shopify Integration with a Custom Front-End

Under the hood, the Curious Joe site is powered by Shopify for ecommerce management, giving Sophie full control over:

  • Product uploads
  • Inventory tracking
  • Order fulfilment
  • Customer communications
  • Discounts and sales

We then integrated this Shopify backend into our custom-built front-end system, which means Curious Joe gets the best of both worlds:

  • A fun, beautifully branded customer experience
  • Full Shopify functionality behind the scenes
  • Plus, we manage all the technical backend, including domain registration, hosting, security, SSL, and ongoing support. This allows Sophie to focus on making rad things for rad kids.

It’s a streamlined, powerful setup that’s easy to use and designed to scale.

Ethical, Purpose-Driven Storytelling

Curious Joe isn’t just about colourful clothes—it’s a brand with heart. We made sure the website reflects this, weaving in storytelling elements about:

  • Sophie’s journey and inspiration
  • Support for independent artists (all fabrics are designed by illustrators and printed-to-order)
  • Non-toxic, low-waste printing processes
  • A commitment to quality, longevity, and ethical sourcing

This messaging helps Curious Joe stand out in the crowded kidswear space, and builds real connection with like-minded customers.


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Outcome

The new Curious Joe website brings the full story, colour, and creativity of the brand to life, providing a joyful online experience that’s as fun to explore as the clothes are to wear.
It’s a site that works hard in the background while giving Sophie the freedom to do what she does best: create playful, meaningful pieces for the raddest kids around.

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The team at Cloud Concepts were fantastic from beginning to end. They were patient, passionate and knowledgeable and I highly recommend them if you are wanting a unique beautiful website

-Sophie Klee

Conclusion

We built the Curious Joe website from the ground up. A bold, beautiful online space that truly reflects the colour, creativity, and care behind the brand. With a powerful Shopify integration running behind the scenes, Sophie can easily manage her products, orders, and customers, whilst we take care of the website’s technical side, from hosting and domains to security and updates.


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