Conditionaire International, a stalwart in laboratory exhaust solutions, faced a challenge: their website was severely outdated. Recognising the misalignment between their professional services and their online presence, they approached us for a complete website overhaul.
The existing Conditionaire website was not just visually unappealing, but also cumbersome to use. This misrepresentation was detrimental to the trustworthiness and professionalism of their brand. With the aim to reflect their high-quality fume exhaust equipment, including fume cupboards and laboratory furniture, a transformation was imperative.
Leveraging best practices in UX/UI design, we embarked on restructuring the Conditionaire website. Our focus was on intuitive navigation, aesthetic appeal, and, importantly, aligning the site with current SEO standards without an aggressive focus on optimization.
Intuitive Navigation → The goal was to minimise confusion and maximise efficiency, making the process of finding important information about products such as fume cupboards and exhaust fans as straightforward as possible.
Aesthetic Appeal → We chose a clean, professional colour palette that aligned with their branding and incorporated high-quality images that reflect the precision and quality of their products. The design was not just about looking good but about creating a visual narrative that tells the story of the brand's commitment to quality and innovation.
SEO Alignment → Recognizing the power of organic search, we refined the website’s content to align with current SEO best practices. We focused on creating clear, concise, and informative content that search engines could easily index.
Post-launch, the results were nothing short of remarkable. In just three days, Conditionaire's ranking catapulted from position 93 to 7 on Google for their main product. This leap not only outperformed their direct competitors — about six in the market — but also highlighted the previously untapped SEO potential.
The newly structured website now accurately projects Conditionaire International as the professional and reliable business they are. It's a testament to how a well-architected website, grounded in solid design and development frameworks, can dramatically improve digital positioning.
Big thank you to Oliver Brooke 🙌 and the Cloud Concepts Team to make this happen! Very happy with the end result.
-Conditionaire International
Conditionaire's website revamp underscores the importance of a strong digital presence.
As we continue to refine our processes, we invite you to assess your own website's performance. For insights into how your website stands in design and SEO, we have an AI-powered SEO analysis tool (currently in beta). Run your website here.
If you think your website needs a refresh, please reach out to us, or get a free online instant quote!