<b>Complete Planning &amp; Environment Website Rebuild: A Case Study</b>

Complete Planning & Environment Website Rebuild: A Case Study

August 2025

Written By Natalie

Introduction

Complete Planning & Environment, led by environmental consultant Kieran Ryan, delivers practical, start-to-finish planning and assessment solutions for both public and private sector clients.

While his original website had a solid foundation of content and intent, it lacked the structure and clarity needed to fully communicate the business’s capabilities. We were brought in to rebuild and restructure the site, making it easier for users to understand what Kieran offers, and to ensure the platform could grow with the business.

A Functional Refresh with Structural Improvements

This wasn’t about starting from scratch, it was about refining what already existed. We took Kieran’s existing copy, logo files, and imagery, and rebuilt the site on our optimised system with:
  • A more intuitive layout and user journey
  • Clearer service breakdowns and call-to-actions
  • Responsive design for mobile, tablet, and desktop
We also refined the logo into a scalable SVG, ensuring it displayed crisply and consistently across devices, adding a professional touch without changing the brand identity.

SEO & UX-Aligned Service Structure

A key focus of the rebuild was improving both search visibility and clarity for site visitors. We restructured the content into dedicated service areas that align with how clients actually search for and engage with environmental consulting services.

Each service section now clearly communicates the value of Kieran’s work while supporting SEO with well-structured headings and content.

Outcome

The result is a more effective, professional website that presents Complete Planning & Environment in a clear and confident way. Users can now easily explore the full range of services, understand Kieran’s expertise, and get in touch.

By working with the existing materials and rethinking the structure, we helped bring focus and functionality to the site, without overcomplicating the process or losing what made the business unique.

Cloud Concepts Web Development

Conclusion

We understand that not every project starts with a perfect logo or polished photography, and that’s okay. What matters is creating a website that’s clear, practical, and easy to build on.

For Complete Planning & Environment, we focused on restructuring, refining, and strengthening what was already there—delivering a professional outcome that supports long-term growth.


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