Cass Oil Website Refresh: A Case Study

Introduction

Cass Oil is a trusted provider of waste oil collection services across Port Macquarie and the Mid North Coast, recently acquiring BMC Oil. With this transition came the opportunity to refresh the brand and website, ensuring continuity for existing customers while positioning the business to attract new clients from competitors.

As a local, family-run operation, Cass Oil needed a streamlined website that clearly communicates professionalism, responsiveness, and environmental responsibility. Cloud Concepts was engaged to refresh and expand the existing BMC Oil website, aligning it with the Cass Oil brand and future growth strategy.

Social Proof & Credibility

Cass Oil’s reputation in the automotive industry is reinforced through a rotating testimonial section, featuring real feedback from trusted clients like Expressway Spares and MC Dirtworx.

These endorsements help build confidence and set the business apart from larger, less personal competitors.

Above: After the refresh

Outcome

The refreshed Cass Oil website is now a high-performing, professional digital asset that reflects the business’s values and supports both customer retention and acquisition.

By partnering with Cloud Concepts, Cass Oil now benefits from fast turnaround, ongoing support, and a scalable online platform to grow with their business.

Conclusion

If you're ready to elevate your digital presence and improve the way customers engage with your business, we’d love to help.

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Introduction

Social Proof & Credibility

Above: After the refresh

Outcome

Conclusion

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