<b>Beachside Medi Spa Website Refresh: A Case Study</b>

Beachside Medi Spa Website Refresh: A Case Study

August 2025

Written By Natalie

Project Overview

Website Refresh For Beauty Spa Port Macquarie

One of our recent projects was with Beachside Medi Spa, a leading cosmetic and laser clinic serving Port Macquarie and the Mid North Coast for over 25 years.

Renowned for their luxurious treatments and advanced aesthetic technology, Beachside Medi Spa caters to a discerning, 40+ clientele. However, their website no longer reflected the prestige and professionalism of their brand. With dated visuals, inconsistent structure, and a clunky user journey, their website needed a complete overhaul.

Our goal was to redesign the website from the ground up—to capture the elegance of the brand, improve usability, and align it with the expectations of modern users while supporting business growth for this Port Macquarie small business.


A Strategic Website Design Approach

Premium Brand Positioning

We crafted a refined visual identity that highlights the clinic’s credibility and calm professionalism. While retaining their existing branding elements, we introduced:
  • Modern, elegant typography
  • A soft, luxurious colour palette
  • Clean layouts with ample white space
While maintaining the brand’s original logo and essence, we introduced a clean and refined design system, using modern serif typography, soft tones, and generous white space to convey a sense of calm luxury.
The result is a website that speaks directly to the needs and tastes of Beachside Medi Spa’s clientele—positioning them as a leader in cosmetic and laser skin treatments in Port Macquarie.

UX, Content Structure & SEO

For local service-based businesses, discoverability and ease-of-use are everything. We rebuilt the site with:

  • A clear and intuitive navigation structure
  • Logical grouping of treatments by category and skin concern
  • On-page SEO optimisations for terms like cosmetic clinic Port Macquarie, IPL skin rejuvenation Port Macquarie, and advanced laser treatments

We also updated all website copy to match their tone and to stay within the TGI guidelines, balancing professionalism with a warm, inviting tone of voice.

We understand the importance of creating websites that work hard in local search results while delivering a beautiful experience for users.


Visual Storytelling Through Photography

To elevate the visual tone, we coordinated a fresh photoshoot to showcase:

  • The welcoming Beachside Medi Spa team
  • The tranquil clinic interiors
  • Real treatments in action

These authentic visuals not only reflect the luxurious in-person experience, but also help new visitors feel confident when booking online.


Seamless Integrations & Smart Features

Behind the beautiful design, we implemented powerful functionality to improve efficiency and user engagement:

  • An integrated gift voucher system for instant online purchases
  • Promotional blocks for seasonal campaigns or membership signups
  • Responsive design for convenience across all devices

We also connected the team with social media experts to align their new site with an ongoing digital strategy, strengthening their online presence across all channels.


<i>Above: Before the refresh</i>

Above: Before the refresh

<i>Above: After the refresh</i>

Above: After the refresh

Outcome

The new Beachside Medi Spa website is more than a refresh, it’s a repositioning. It now reflects the high level of care, professionalism, and advanced technology the clinic is known for.

With improved navigation, mobile responsiveness, and a sleek new look, the site supports both new client acquisition and repeat bookings.


Cloud Concepts Web Development

Conclusion

At Cloud Concepts, we specialise in creating websites that blend strategy, beauty, and performance. Our work with Beachside Medi Spa demonstrates how a tailored approach to web design in Port Macquarie can transform a local business’s digital presence.

Whether you're an established business, or just building your small business in Port Macquarie, we can help you make a lasting impression online.

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